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Dior
The history of Dior is one of the most influential and iconic fashion houses of all time. Founded in 1946 by French designer Christian Dior, the company’s influence is still seen today, with its modern influences referred to as “New Look Dior”. When Dior first unveiled his creations in 1947, it was deemed revolutionary – a sharp contrast to the austere, utilitarian clothing of the post-war years. His heavily feminine style reinvigorated the fashion industry and epitomised the glamour of the 1950s. His jackets, highlight waists and full skirts created an iconic look of femininity, sophistication and elegance, and pointed the way to a future of daring design.
For the nearly two decades of his leadership, Dior established an intricate art of haute couture. He viewed each woman as a unique individual and crafted his silhouettes to enhance true beauty. His understanding of the female form and attention to detail allowed him to incorporate a host of stylish details and flattering cuts. The Dior house exuded elegance and luxury, which allowed it to become a pioneer within the industry.
Celebrity patronage were also important to the house’s success, with some of Dior’s biggest fans including Lady Diana, Jackie Kennedy Onassis and Marlene Dietrich. Diana and Marlene both served as muses and ambassadors for the fashion house, helping to further Dior’s fame. Dior’s phenomenal success allowed the fashion house to survive even when he was no longer at the helm.
The House of Dior has become a major force in the fashion world, continuing to highlight its founder’s revolutionary aesthetic. Today, the brand remains iconic, making it a powerhouse of the fashion world, with its designs, from its classic New Look lines to its gorgeous gowns, in high demand. As such, Dior continues to be one of the most influential designers today.
For the nearly two decades of his leadership, Dior established an intricate art of haute couture. He viewed each woman as a unique individual and crafted his silhouettes to enhance true beauty. His understanding of the female form and attention to detail allowed him to incorporate a host of stylish details and flattering cuts. The Dior house exuded elegance and luxury, which allowed it to become a pioneer within the industry.
Celebrity patronage were also important to the house’s success, with some of Dior’s biggest fans including Lady Diana, Jackie Kennedy Onassis and Marlene Dietrich. Diana and Marlene both served as muses and ambassadors for the fashion house, helping to further Dior’s fame. Dior’s phenomenal success allowed the fashion house to survive even when he was no longer at the helm.
The House of Dior has become a major force in the fashion world, continuing to highlight its founder’s revolutionary aesthetic. Today, the brand remains iconic, making it a powerhouse of the fashion world, with its designs, from its classic New Look lines to its gorgeous gowns, in high demand. As such, Dior continues to be one of the most influential designers today.